Guide to the Salone del Mobile 2024: discover pavilions 22/24 and 9/11
Ph. Ruggiero Scardigno
The previews for next April are underway. In the coming weeks, we will be presenting previews of all the companies taking part and the new organization of the spaces
Innovation is one of the key factors in the success of the Salone del Mobile.Milano, which is why the 2024 edition includes a reorganization of the trade fair’s spaces to ensure the most efficient times and ways for visiting, as well as optimizing the routes through the spaces to enrich the experience and ensure the maximum visibility and accessibility of all exhibitors.
In the coming weeks we will unveil the companies exhibiting in all the pavilions, starting with a preview of pavilions 22 and 24, with companies such as Molteni&C, Kartell, Knoll, Arper, Edra, Magis, and pavilions 9 and 11, with brands like Minotti, Flexform, Poliform, Porro and Living Divani.
They will present the new projects created in collaboration with some of the finest designers on the international scene, including research based on materials, the relationship between design and technology, the ties between form and functionality and much else.
In addition, the visitor experience will be enriched with the exhibitors list: an online showcase providing additional visibility to trigger new business opportunities, a tool in the service of companies to promote and display their offerings quickly. The 62nd edition of the Salone del Mobile will therefore be focused on the human experience. Like every year, the event will be a unique opportunity for an international public to immerse themselves fully in the world of design and innovation, to discover the latest news, trends, useful and intelligent solutions capable of enriching and producing positive effects in everyday life.
In the 2024 edition, the new ways of organizing spaces, in conjunction with Lombardini22, a leading group on the Italian architecture and engineering scene, will also feature the application of neuroscience, used for the first time as part of a trade fair. With the support of the Politecnico di Milano, 3D tests will be conducted to analyze the habits of the people walking through and occupying the pavilions and stands. The goal is to design experiences that reflect real behaviors, creating new ways of using spaces and unprecedented emotional engagements through the set of disciplines that study the biological bases of the mind and behavior, offering insights into complex social processes.
The Salone del Mobile 2024 will be the beating heart of creativity embodied in the design industry, promoting a combination of creativity, technology and environmental responsibility as the founding values of corporate culture. And it will offer a contemporary overview of international design, increasingly aiming for high quality standards and giving a voice to the visions born from partnerships between companies and the most prestigious designers.
