Saudi Arabia is the largest FF&E (Furniture, Fixture and Equipment) market in the MENA (Middle East and North Africa) region. In 2024, it reached a value of $7.2 billion, fueled by economic diversification, rapid population expansion and reforms of the Saudi Vision 2030 strategic program.
Pavilion 3 - Arena
Michele De Lucchi, architect and designer, discusses his experiences and the new design challenges, in an interview with Marco Sammicheli. Both prominent design figures in Milan, two generations have their say on the maximum systems – and latest thinking in architecture.
Live streaming on the event page



