Salone del Mobile.Milano appears on TikTok!

The new channel will present a completely new strand of storytelling, to show a different view of the world of design, with entertainment, interviews, live coverage at the fair in collaboration with selected creators.

TikTok will give you access to exclusive content, featuring the design of the future and the history of iconic products, passing through interviews with prominent names, expressed with a new language and an even stronger interaction with the community.

The channel was launched today and presents an exclusive video, introducing the fair, and culminating with the opening of its gates on 18 April.