Francesco Zurlo, Full Professor of Industrial Design, is Dean of the School of Design at the Politecnico di Milano. He is a member of the Scientific Committee of the Observatory on Design Thinking for Business at the Politecnico and ADI lndex. He is scientific director of the Executive Master in Design Strategy and System innovation and co-director of the Master in Design Strategies and the Master in Furniture Design of POLI.design, a consortium of the Politecnico di Milano. He has curated several exhibitions, including the traveling exhibition of the Ministry of Foreign Affairs, “Italia Geniale” (2023-24) and the exhibition “ldentitalia”, in collaboration with the Ministry of Enterprise and Made in Italy (2024).