Drafting Futures. Conversations about Next Perspectives

In collaboration with the Salone Nautico Internazionale di GenovaAn exchange between designers and companies about design’s increasingly important role in the growth of the yacht and boating industry. Panel:Adam D. Tihany, Designer, Tihany Product DesignChiara Massarani, Architect, Senior Project Director, ACPV ARCHITECTS Antonio Citterio Patricia VielStefano de Vivo, Chief Commercial Officer, Ferretti Group e Managing Director, Wally Francesca Attuoni, Head of Interior Design, Baglietto Sergio Buttiglieri, Style Director, SanlorenzoModerator: Luisa Bocchietto, Architect, Jury Member for the Design Innovation Award of Salone Nautico Internazionale di Genova.Institutional greetings from from Marina Stella - Director General of Confindustria Nautica Drafting Futures Arena, Pavilion 14

The event will focus on the work of Francis Kéré, the 2022 Pritzker Architecture Prize winner. The first African to receive this honor is acclaimed for his unwavering commitment to sustainable and socially inclusive design. With such priorities, architecture can be a powerful force for tackling global problems, such as access to safe drinking water and education. Giulia Ricci, “Domus” journalist and editor, will moderate. Arena “Drafting Futures”, Pavilion 14

Exploring how Aesop’s design principles and customer experience are reflected in — and stem from — the way it formulates its products, in a talk with some of those who have shaped its unconventional approach. Panel:Suzanne Santos, Chief Customer Officer, Aesop Marianne Lardilleux, Director of Global Store Design, AesopJean-Philippe Bonnefoi, Head of Retail Design Europe, Aesop Moderator: Maria Cristina Didero, Independent Design Curator and Author Arena Drafting Futures, Pavilion 14

Two experts, each with respected points of view, discuss the role of architecture and the significance of modern design: architect John Pawson, Commander of the British Empire for his design and architectural excellence, and author, curator and critic Deyan Sudjic, director emeritus of the Design Museum in London and Officer of the Order of the British Empire. Arena “Drafting Futures”, Pavilion 14

Curated by Intesa SanpaoloIn the wake of two remarkable years of soaring growth, with exports still thriving, particularly in some manufacturing districts, the Italian furniture and furnishings sector faced a downturn in 2023. Sustainability and Investment are strategic cornerstones for the sector’s global expansion, in which superb design, sustainable innovation, creativity, and quality make it an example of Italian excellence. During a talk hosted by Intesa Sanpaolo that will kick off with an overview of an ever-evolving landscape, several companies and start-ups will share their journeys toward growth. Insights and tools will then be offered to support the supply chain’s competitive edge and international development.Panel:Anna Roscio, Executive Director SME Sales & Marketing Intesa SanpaoloStefania Trenti, Head of Industry and Local Economies Research Intesa SanpaoloGiorgio Castagno, Founder, WaveStefania Lazzaroni, General Manager, Altagamma FoundationLudovica Palomba e Roberto Serafini, Architects and Designers, Founders of Studio Palomba SerafiniModerator: Enrico Pagliarini Arena Drafting Futures, Pavilion 14

One of the leading voices in architecture, Jeanne Gang is renowned for projects that connect people, their communities, and the natural world. She will be joined by Johanna Agerman Ross, Chief Curator of the Design Museum in London, for a discussion about how we can better recognize the cultural and environmental value of our existing building stock and expand on it in ways that bring new beauty and opportunity to our communities. Reference to Gang’s latest book, The Art of Architectural Grafting, which expands upon her work and research as the founding partner of Studio Gang and a Professor in Practice at the Harvard Graduate School of Design, will illustrate how the horticultural technique of grafting can inspire a fresh paradigm for sustainable design. Arena “Drafting Futures”, Pavilion 14

An in-dept chat about a rapidly evolving field with new opportunities and markets to be discovered. Major hotel chains’ buyers and international designers will tackle this subject.Panellists:Wu Bin, Designer and founder W.DESIGNDavide Angeli, Deputy Managing Director, AMDL CIRCLE Andrea Obertello, General Manager Four Seasons Hotel MilanoAntonio Ducceschi, Chief Commercial Officer, Starhotels GroupModerator: Lauren Grace Morris, Head of Digital, FRAME Drafting Futures Arena, Pavilion 14

An in-depth look into design’s new horizons with Maria Porro, Salone del Mobile.Milano’s President, and Hans Ulrich Obrist, artistic director at the Serpentine Galleries in London, as well as one of the world’s most influential art curators. This will be the perfect occasion to explore future challenges and opportunities through these two professionals who are capable of influencing the evolution of design and architecture as we know it. Arena “Drafting Futures”, Pavilion 14

Artificial intelligence, or AI, is the term on everyone’s lips. If the hype is to be believed, there are few parts of our lives that will remain untouched by the technology. Governments are wary of its potential harmful usage and the EU recently passed regulatory legislation in the form of the AI Act. With AI able to do everything from crunching data like never before to coming up with architectural master plans based on text prompts, the design world won’t be spared from the shifting grounds. We discuss what AI means for the design and architectural disciplines, and whether it will simply become another tool to help the industry or have a much wider, potentially more disrupting impact.Panel:Paolo Ciuccarelli, Direttore del Center for Design alla Northeastern University, Boston, and Fondatore del DensityDesign Lab al Politecnico di Milano  Sherif Tarabishy, Associate Partner, Foster + PartnersHannes Koch and Florian Ortkrass, Direttori artistici e Co-fondatori Random International  Cas Esbach, Project Leader and Licenced Architect, MVRDVModerator: Ed Stocker, Europe’s Editor at Large, MonocleArena Drafting Futures, Pavilion 14