ETERNAL

I believe that a good product is not only the creation of a beautiful, visually pleasing shape, but the result of several factors such as: production processes, engineering, aesthetics, user experience/ergonomics and communication.

Finding the right balance between these points is what results in good design.So I can say that a characteristic of my creative process is to approach design in a holistic way, with a broad knowledge of the historical and cultural roots of the design world.