Experiences made to measure, sensory aesthetics, true sustainability. In the hospitality and contract world, interior design responds to increasingly stratified needs. A journey through Italy, Greece, Saudi Arabia, Iceland and the United Kingdom
Federico Floriani and an infinity of stories
Unusual characters take centre stage thanks to the photographer’s gaze. Singular settings use new languages to tell stories never before seen.
Storytelling through objects is one of the objectives of designers, as it is of still life photographers. Creating characters through materials and forms in order to build their surroundings, made up of original colours and settings.
Some people, like Federico Floriani, a photographer and designer born in 1988, manage to be both.
His sets are like frescoes. Gentle contrasts and pastel colours illuminate his subjects, perfectly centred in his frames. Intricate scenographies accompany the protagonists of the narratives driving the storyline. Unusual still lifes speak a theatrical and contemporary language.
One frame follows on from the next in a narrative that captivates all the way to the closing titles, just like his Instagram feed, in which the square layout strives to contain the image, while the images follow fast and furious from the carousel, creating a continuous movement. A stage on which the curtain is never drawn.
29 June 2021
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In memory of Robert Wilson
The famous American artist has left us at the age of 83. The Salone del Mobile.Milano had the honor of working with him during its 63nd edition, hosting “Mother”, with music by Arvo Pärt, at Museo della Pietà Rondanini – Castello Sforzesco, and with the official opening evening at La Scala entitled "The Night Before. Object Chairs Opera"
