Made in Italy tomorrow

The Salone is the supreme moment in the design and furniture sector, and Intesa Sanpaolo is confirmed for the eighth year as an institutional partner of the event. This is a crucial sector for the country's economy, to which we present solutions devoted to its specifics, with the aim of supporting the supply chain to improve its attractiveness. We have been collaborating with Federlegno Arredo for some time, and together we have launched various information sources for SMEs, with a view to spreading an increasing awareness of all the strands of the sustainable transition. 

Again this year we will be present with our event to offer professionals a view of the coming challenges facing Made in Italy. These range from technological and digital repositioning to geographical and generational repositioning, in a medium-long term logic. During the talk, to be held on Thursday 18 April at 4.30 p.m. at the Arena Drafting Futures in Pavilion 14, in addition to an overview of the situation in which the sector is acting, we will engage in a dialogue with companies, designers and start-ups. The topics will cover innovation and tradition, paths for growth to be shared, and ideas and resources will be provided to support the competitive advantages and international development of the furniture chain. 

The international growth of furniture and design is due both to highly trained entrepreneurs that know how to explore international and emerging markets, and the very strongly characterized production districts, with large brands aiming at access to foreign markets, especially in the logic of the whole chain, with positive effects on the entire supply chain. In the three-year period 2020-2023, Intesa Sanpaolo played a significant role in supporting import/export flows, endorsing over 45,000 corporate clients in the internationalization and export processes with around €4 billion in loans. Through our service model with over 300 dedicated specialists abroad, and a network that sees us present in 40 countries and over 140 strategic territories worldwide, we support companies in the search for new outlets for internationalization. 

Sustainability, digitalization and the search for new markets are the three strategic drivers for companies looking to the future, and they underpin our new investment program “Your Future is our Company”. With €120 billion of credit and solutions that assess existing incentives and the system of government guarantees and the PNRR as opportunities, we are committed to combining resources for investing and tax breaks, helping companies to reap these benefits. We want to support the recovery of investments as we believe that today there are extremely favorable conditions for our competitive positioning at the national and international level. 

Made in Italy is based on a strong local and craft tradition, manufacturing districts and good specializations, developed on a unique system in the international scene, that of supply chains. However, this uniqueness must be supported with growth paths that leverage innovation and sustainability, otherwise we will lose competitiveness. As Intesa Sanpaolo, we are convinced that the PNRR and Transition 5.0 offer  strong incentives to win this game. Our role is to consolidate the important international recovery of the Italian economy as a result of the policies and measures such as Industria 4.0. After the phases of the uncertain economic situation caused by rising inflation and interest rates, today could well be the right time to tackle the recovery and invest for the future of Made in Italy.  

It has been proven that those who invest in sustainability and technology achieve better results in terms of revenue growth and profitability and create jobs. The green and energy transformation, with a consequent reduction in environmental impacts, therefore have to become increasingly strategic elements within the design and furniture supply chain, making it a driving force for the spread of eco-sustainability, technology and digitalization and assuming an increasingly decisive role for the success of businesses and the impact they have on the local economy. In the last three years, we have disbursed almost €10 billion in loans to Italian SMEs for investments in sustainability.