Saudi Arabia is the largest FF&E (Furniture, Fixture and Equipment) market in the MENA (Middle East and North Africa) region. In 2024, it reached a value of $7.2 billion, fueled by economic diversification, rapid population expansion and reforms of the Saudi Vision 2030 strategic program.
The latest Vogue Business Newsletter explains why brands are burning experimental NFTs
Vogue Business discusses a new (digital) way for brands to manipulate prices, leveraging scarcity, with examples of different fashion and beauty brands: “a key feature of blockchains and NFTs is that they can't be changed, replicated or deleted, allowing for authenticity, ownership and scarcity. So, what happens if a luxury brand — many of whom are now experimenting with NFTs — wants to change or eliminate an NFT they’ve put on the market? They can burn it.” (full article available online upon subscription)
Magazine: Vogue Business
Country: United Kingdom
Article: Why brands are burning NFTs
Author: Maghan McDowell



