Salone del Mobile.Milano 2025: this is how it went

The number of students visiting Salone 2025 was in line with 2024 and sharply up on 2023: 8.517 Italians, 6.543 foreigners, a 32% increase over the previous edition of Euroluce. Added to these numbers were the 39,000 visitors to SaloneSatellite, which confirmed its status as an international lexicon of contemporary creativity, a reference point for companies in search of new talent. The 2025 edition saw 700 participants from 37 countries. 

Maria Porro, President of the Salone del Mobile.Milano had this to say: “The 63rd edition of the Salone del Mobile was a beacon in a 2025 riddled with global challenges: it demonstrated strength and shared vision. The around 302,548 presences were testament to the centrality of the event in creating connections between over 2,100 exhibitors from 37 countries and a community that has chosen Milan. The sector demonstrated yet again that quality and innovation in process and product are key ingredients in an increasingly challenging international competition. In line with expectations, Euroluce redefined the future of lighting design, creating a boost in competitivity between cutting-edge Italian companies – with over 80% of total turnover generated from abroad – and 45% of foreign companies, leading the sector. SaloneSatellite celebrated 700 emerging talents, opening up new reflections on the possible interactions between craftsmanship and industrial design. The Cultural Programme also hit the mark, creating new cultural bridges. Over the last few days we have tried to build new lines of thought, together with some of the most visionary protagonists of the contemporary. Now we look forward to 2026 with determination: new, great challenges await us next year. Our promise is to work on an even more inclusive format, with a focus on SMEs and on emerging markets. We will do this hand-in-hand with the industry, with the aim of turning difficulties into opportunities. Together with the Italian and European institutions, from which we expect concrete answers in favour of a strategic sector not only for Sistema Italia. Together with Milan, which has seen a constant 10% increase in arrivals since January 2025, there must be a commitment to identifying and guaranteeing a new balance for best welcoming people staying in the city on holiday or on business. The Salone creates lasting value for the benefit of a multitude of stakeholders. I think the time has come for everyone, on both a territorial and a national level, to put  all the necessary actions in place to enable Milan to continue to nurture the success of this unique event in the world, focusing on the quality of the offering and on limiting the distortions that jeopardise its stability, in the field of hospitality, services, and impact on citizens.”

FederlegnoArredo President Claudio Feltrin commented: "The most important international trade fair in the furnishing and design world closed today, an authentic business and innovation driver for our industrial system, which at a time of tensions and uncertainties, has once again demonstrated that it has solid roots and an eye to the future. A centre of gravity, a certainty, in a world of uncertainties. We are gratified by the response from insiders and buyers above all, who see the Salone del Mobile.Milano as a physical place for the sector to come together, compare notes and relaunch its work for the year ahead with vision and determination. We saw a significant increase in foreign professionals at this edition, with a particularly strong European presence. This is an important signal: Europe is the prime reference market for our industry and continues to look on the Salone as an essential event for business and professional comparison. It is here that our design companies, which produce almost 100% in Italy, bring innovation, design culture and industrial vision, outlining the trends of tomorrow and confirming the leadership of Made in Italy in the world: you do not come to the Rho Fiera pavilions to follow the market, you create it. We certainly do not take these results for granted, and they assume even greater importance given that other trade fairs have cancelled their dates for 2025. The Salone has been able to renew and evolve by giving concrete answers to companies as regards the development of new markets and the consolidation of more traditional ones. As FederlegnoArredo, we are proud to represent a fundamental pillar of Italian manufacturing that actively contributes to the country's economy."