Truly Truly

Truly Truly

Their work straddles the industrial and the artistic, both limited series and major production lines: Australians Joel and Kate Boody never tire of experimentation. All in the hunt for perfect harmony.

Truly Truly was set up in Rotterdam in 2013 by Australian designers Joel and Kate Boody, who experiment tirelessly with textiles and materials. They explore new forms and ways of living through original, companionable everyday objects with their own particular silent, and often brightly coloured, grace.

www.studiotrulytruly.com

Your work straddles the line between industry and art, small and large series. The results are always beautiful, suggesting a better use and improved consumption of the objects. We need to protect our things from consumerism and attempt to save our planet. Could this be the future language of objects?

With all our work, we try to find opportunities to harness the special qualities inherent in material, form and colour. By making special objects, we hope they will be treasured and stand the test of time. Where possible we choose solutions that will make a difference to the environment and the future. Our IKEA PS sofa is an example of this. Rather than making a sofa from foam glued to MDF, we chose to separate out all the parts and use materials that still have life in them. Using ordinary cushions for the seating of this sofa achieved this. It also meant that the sofa was made from totally recyclable materials. This is far less possible when everything is glued together.

Today “design” is not just a word used to describe product design or industrial design; it also describes a process, an attitude that can be applied to different fields. What meaning do you ascribe to “design”?

We see design as very multifaceted. We consider many different aspects of a design - aesthetics, function, experience, tactility, materiality and quality. We are very conscious that all these details have to work together in a composition to make the final piece work. It is perhaps this awareness that you might say is the over-arching approach that we tend to apply to various fields - such as interior spaces, installations, objects and visuals.

Objects, furniture, carpets, textiles, and installations: your design world is very stimulating and profound. What do you like to do and how do you approach such different projects?

Any design issue is potentially interesting to us. We look for an opportunity to see “How can we inject something special into this?” “When can this come to life?” Naturally this means carefully balancing all the elements and contextual factors (previously mentioned) involved. Above all, the result must be faithful to its stated purpose. This is our constant goal.

You are primarily graphic designers, what design tools do you use?

Everything you do in a design communicates something; this was the main tool we borrowed from graphic design. In graphic design we were consciously balancing colour, form, surface texture, and images to communicate a feeling, a mood or a message. In our objects or spaces, we do the same thing, but with more dimensions. Ultimately, the result will always communicate something of itself to the user.

You are designing the main IMM Cologne Furniture Fair installation for the annual Das Haus. Can you tell us something about the guidelines and inspiration behind your project?

When we were invited to come up with a vision for a contemporary house, we talked a lot about the way people are living quite fluidly. Rooms are no longer strictly used for one single purpose. People now work or relax freely in many different parts of the home. To reflect this, we split the space into different atmospheric moods rather than functions. The moods are active, serene, private and laid back. The idea is that you can choose where to pursue an activity according to your mood.
Another focus was to create a space with warmth of materiality. We deliberately chose to balance natural tactility with abstraction, sometimes juxtaposing them. It was important to us that while the space was surprising in some respects, it should also feel inviting - a place for slowing down and spending time.

In 2017 you took part in SaloneSatellite. What did you gain from this experience?

We were able to share our design vision with a wide and interested audience. This included brands, interior architects and individuals. We gained a lot of insight from being able to talk to all these different groups and understand their varied interests and perspectives with regard to design. We also met some particular producers with whom we’ve subsequently completed projects. We designed the Typography lighting system for the Australian lighting company Rakumba, and Tacchini, the Italian furniture company now produces our Daze side tables.

Brace Rug, prototype

Brace Rug, prototype

Daze, Tacchini 2018 - Photo Andrea Ferrari

Daze, Tacchini 2018 - Photo Andrea Ferrari

Levity Pendant Light - Edition #2, Limited Edition

Levity Pendant Light - Edition #2, Limited Edition

Seismic Tables - Edition #2, Limited Edition

Seismic Tables - Edition #2, Limited Edition

Typography Lighting System, Rakumba 2018 - Photo Haydn Cattach, Styling Marsha Golemac

Typography Lighting System, Rakumba 2018 - Photo Haydn Cattach, Styling Marsha Golemac

Wove Chair, prototype - Photo Alexander Popelier

Wove Chair, prototype - Photo Alexander Popelier

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14 January 2019