The redesign of the Salone del Mobile.Milano website is online

The Salone del Mobile.Milano website has been renewed with a new homepage and updated menu, designed to offer a more fluid navigation and an optimized user experience on all devices. The essential and modern graphics, paired with a color palette that well reflects the brand’s identity, make content fruition more intuitive and engaging thanks to high-impact images and refined graphical elements. 

The new homepage was completely redesigned to guarantee higher visibility to all content. To go further in detail, exhibitors will benefit from many new opportunities: 

- A new area dedicated to product categories
- The option to sponsor and customize a category with a product’s image
- The option to promote a product with an advertising image in the dedicated banner on the homepage

In addition, once logged in with their credentials, exhibitors will be able to view suggestions to quickly access content reserved to them. The new navigation menu, in the desktop version, features a customizable cover for each category to showcase one’s products. Furthermore, sponsorships will be available for product categories again this year in the relative pages, as well as for the first three products in each category. 

To consolidate the brand identity of Salone del Mobile.Milano across all channels, the newsletters La Voce del Salone and Salone Showcase have also been completely renowed. The first enhances editorial content, while the second one highlights the companies' new products, offering more incisive and high-value insights. 

This redesign adapts to new market dynamics, strengthening the positioning of the Salone and facilitating the connection between exhibitors, professionals and design enthusiasts internationally.