Wall&decò. 15 years and a virtual museum

Wallpaper thus turned into a actual project. Over the years, Wall&decò has brought in creatives from across the globe, along with more traditional architects and designers as well as stylists, illustrators and artists, periodically adding assorted forms and concepts of great aesthetic and emotional impact to the catalogue. What all the options in the catalogue have in common is great power of expression and sensory engagement. They presented their debut collection Contemporary Wallpaper in 2005, followed the next year by their first vinyl-backed paper, moving on to increasingly innovative solutions also from a technical and performance point of view. Out System™ is a wallcovering for outside walls and façades, while Wet System™ is a wallcovering for damp areas such as bath and shower rooms, and an example of how the brand harnesses its DNA in the name of design. Thanks to waterproof substrates and dedicated systems for outside walls and façades, Wall&decò’s wallpapers echo the new modes of living and the renewed tastes in decor in residential and contract spaces. In 2018 the company became part of the Swedish group Wallvision – already operating in the traditional wallpaper market in Northern Europe, the US and China – opening up interesting international development opportunities. As a result of the know-how available to the brand following its acquisition, in January 2020 it came up with a new ecological support, produced in the Swedish factories and responding to the steadily growing market and environmental demands for sustainability. CWC-ECO is a non-woven fabric covered with cellulose fibre and polyester, produced using an ecological and completely recyclable process. It is an example of how even wallpaper is becoming part of a virtuous process that does not end once it is applied to a wall, but actually begins right then and continues every time it’s recycled, until it is disposed of.