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By Kamy

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For the fifth consecutive time, by Kamy is taking part in Milan Design Week 2025, innovating from an expertise in design built over nearly 40 years in the market.

 

Invited by the Brazilian Furniture sectorial project — an initiative by Abimóvel in partnership with ApexBrasil — by Kamy will serve as an ambassador of Brazilian weaving across three distinct spaces.

Two of these will be located inside the Salone del Mobile (April 8–13): an exclusive stand in the area dedicated to Brazilian brands, and the exhibition of a piece from Studio by Kamy in the Design + Industry showcase, another key initiative by Brazilian Furniture.

In addition to the Salone, the brand will also be part of the Fuorisalone circuit, participating in the Brazilian exhibition held from April 7 to 13, which will remain open to the public until April 17.

In 2025, by Kamy unveils an exclusive curation of rugs, tapestries, and cushions. A common thread runs through each creation: inspiration drawn from the richness of Brazil’s ecosystems, art, and culture — elements intertwined with a certified handcrafted production proudly Made in Brazil.

The new pieces translate, through signature design, the grandeur of nature and its diverse biomes, incorporating textures, forms, and patterns inspired by the country’s rich biodiversity — capturing landscapes that range from tropical forests to desert regions, from the ocean depths to mountain peaks.

At the same time, the collection celebrates Brazilian art and culture, honoring the legacy of national artists and the cultural heritage built over centuries.

Inspired by the artistic expressions that have shaped the country — from ancestral techniques to the richness of modernism, from folk weaving to contemporary art — this is an authentic design language that preserves memory while projecting Brazilian identity onto the global stage through a blend of techniques, materials, peoples, and cultures that have always formed the creative essence of by Kamy.

At Milan, the brand presents a new series of tapestries, crafted for the first time in Brazil, reinterpreting iconic works of the Brazilian modernist movement, including those by Tarsila do Amaral and Victor Brecheret.

Additionally, by Kamy expands the collection signed by Lelli de Orléans e Bragança — an artist celebrated for her vibrant interpretation of the Atlantic Forest — bringing Brazilian nature to life through tapestries and cushions embroidered with stunning richness of detail.

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TAPESTRY TARSILA DO AMARAL TITLED MACUNAIMA
TARSILA DO AMARAL
2 1.80x0.97
K152608

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TAPESTRY EKOVIDA 3A SEA
BY KAMY STUDIO
1.70x1.22
K151302

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TAPESTRY BIRD ENCOUNTER
LELLI DE ORLEANS E BRAGANÇA
1.70x1.24
K149188

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TAPESTRY BIRD ENCOUNTER 4B
LELLI DE ORLEANS E BRAGANÇA
1.44x1.33
K151304

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TAPESTRY SCARLET IBIS IN THE MANGROVE
LELLI DE ORLEANS E BRAGANÇA
1.36x1.23
K151301

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TAPESTRY VICTOR BRECHERET ALLEGORY
VICTOR BRECHERET
1.30x1.00
K151911

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VICTOR BRECHERET

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TAPESTRY VICTOR BRECHERET FRESCO SAINT FRANCIS
VICTOR BRECHERET
1.27x0.97
K152606

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TAPESTRY VICTOR BRECHERET CHAPEL MURAL
VICTOR BRECHERET
1.27x0.98
K152607

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BED RUNNER MOURO BUTTERFLY QUEENS
STUDIO BY KAMY
0.46m x 1.60m
P150833

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PUFF TUSCANY MULTI
STUDIO BY KAMY
0.45m x 0.40m
P152575

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TAPESTRY HELICONIAS OF THE FOREST 1B1.80x1.33
LELLI DE ORLEANS E BRAGANÇA
1,80X1,33
K151299

All of these pieces were developed through the social project 1+1+by Kamy — an initiative that not only promotes social inclusion, but also places Brazil, for the first time, at the forefront of global textile design through strong ESG practices.

The pieces were created by artisans who, until recently, worked in coffee fields in the southern region of Minas Gerais. Through embroidery, they have become co-authors of tapestries and cushions that embody the cultural identity of Brazil, while also reflecting the labor and legacy of their families.

Conceived by visual artist Elisa Lobo as a tool for transformation and social inclusion through art, the project has reached new scale and purpose thanks to the vision of Kamyar Abrarpour, CEO of by Kamy, and the creative direction of co-founder Francesca Alzati.

Today, the goal is to train these women in embroidery, preserving traditional artisanal knowledge and strengthening the local economy. The revival of an old factory in the region marks a crucial milestone — offering employment and new opportunities not only for these women, but for the entire community.

Beyond mastering the fundamentals, the embroiderers are granted full creative freedom to invent new techniques and stitches, going beyond convention to craft unique textures and dimensional reliefs within each piece.

The production involves not only original designs created by the in-house by Kamy team, but also collaborations with designers, architects, artists, companies, and creatives who wish to develop textile products that are both artistically meaningful and environmentally responsible.

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CUSHION LELLI RED MACAW 2
40x40
P152808

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CUSHION BLUE AND YELLOW MACAW
40x40
P152807

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CUSHION COCONUT TREE
56x56
P152610

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CUSHION LELLI RUBY HUMMINGBIRD
40x40
P153112

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CUSHION LELLI GREEN BELLIED HUMMINGBIRD
40x40
P153112

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CUSHION LELLI SWALLOW HUMMINGBIRD
40x40
P153117

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CUSHION LELLI GREAT KISKADEE
40x40
P152811

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CUSHION LELLI GREEN JACKETED HUMMING BIRD
40x40
P153111

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CUSHION LELLI FORK TAILED HUMMING BIRD
54x52
P151626

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CUSHION LELLI AMETHYST STARFRONTLET
40x40
P153116

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CUSHION LELLI BROMELIA 1
50x50
P151328

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CUSHION LELLI HELICONIA 3
50x50
P152813

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CUSHION LELLI HELICONIA 4
50x50
P152814

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CUSHION LELLI THICK BILLED SALTATOR
0.40m x 0.40m
P152809

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CUSHION LELLI YELLOW BELLIED TROGON
40 x 40
P152810

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CUSHION LELLI BLACK BILLED TOUCAN
40x40
P153113

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CUSHION LELLI HELICONIA 1
50x50
P151329

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CUSHION LELLI BROMELIA 2
50x50
P152812

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CUSHION LELLI SAIRA TANAGER
40 x 40
P152806

This year, the brand takes an even bolder step with by Kamy Verde, signing an exclusive collaboration with Warner Bros. Discovery Global Consumer Products — one of the world’s leading media and entertainment conglomerates.

As part of this partnership, by Kamy is launching a collection inspired by the Discovery Channel franchise, globally recognized for its productions on science, the environment, technology, and history — themes that are deeply aligned with by Kamy’s DNA.

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RUG AFRICAN CHEETAH WB BKV
DISCOVERY CHANNEL
1.50x1.50
K152895

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RUG AMAZON FOREST WB BKV
DISCOVERY CHANNEL
3.09x2.83
K152893

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RUG MANDARIN FISH WB BKV
DISCOVERY CHANNEL
2.00x2.00
K152891

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RUG MARINE IGUANA WB BKV
DISCOVERY CHANNEL
1.50x1.50
K152897

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RUG MONARCH BUTTERFLY WB BKV
DISCOVERY CHANNEL
1.50x1.50
K152896

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RUG MOUNT EVEREST – WB
DISCOVERY CHANNEL
4.30 x 3.76
K152892

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RUG THE OCEAN WB BKV
DISCOVERY CHANNEL
1.30x1.30
K152894

The embroiderers of the social project 1+1+by Kamy and the artisans of the by Kamy Verde atelier embraced the challenge of reinterpreting scenes broadcast by Discovery Channel — visuals that are naturally captivating — with the aim of offering new aesthetic perspectives through embroidery and textile fragments.

A thick reptile skin brought to life with a richly textured stitch. A fish fin rendered with a smoother, more delicate one. Embroidery and fragments become tools to enhance the beauty of these images, merging the wonder of nature with the art of weaving and celebrating what the Earth offers us.

For nearly a decade, by Kamy Verde has been dedicated to the creative reuse of leftover rug fragments from its production process — transforming them into new products where design plays a key role in regenerating the original value of the materials. At the atelier, it is also possible to customize items from the brand’s regular collection, with upcycling as a defining element in the design process.

It is from this inside-out and outside-in vision that by Kamy gave birth to the first — and still the only — upcycling initiative in Brazil’s rug and tapestry market.

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TAPESTRY BLUE SANCTUARY WB
DISCOVERY CHANNEL
1.68x1.25
K153123

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CUSHION DARK FROG WB
DISCOVERY CHANNEL
0.50x0.50
P153122

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CUSHION HIBISCUS HARLEQUIN BUG WB
DISCOVERY CHANNEL
0.50x0.50
P153121

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CUSHION PANTHER CHAMELEON WB
DISCOVERY CHANNEL
0.50x0.50
P153120

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CUSHION MANDARIN FISH WB
DISCOVERY CHANNEL
0.50x0.50
P153119

Fragment by fragment, the artisans at by Kamy Verde transform designs from Studio by Kamy into one-of-a-kind pieces — as well as those envisioned by designers, architects, artists, companies, and creatives, just as in the 1+1+by Kamy project.

Crafted with the highest level of artisanal quality, these creations reaffirm the brand’s commitment to preserving ancestral traditions while embracing environmental responsibility.

Beyond showcasing exclusive collections, by Kamy offers visitors the chance to witness the intersection of techniques, materials, cultures, and inspirations — all brought to life by hand, by people from different generations and perspectives, united under the light of design and a deep passion for nature.